Collectibles are a guilty pleasure for many people. Just look at the Panini sticker books or the recent Pokémon craze. These kinds of sticker campaigns encourage a lot of repeat purchases and can lead to real word-of-mouth buzz.
Collectibles are a guilty pleasure for many people. Just look at the Panini sticker books or the recent Pokémon craze. These kinds of sticker campaigns encourage a lot of repeat purchases and can lead to real word-of-mouth buzz.
