Sensory marketing

Tickle the senses

Traditional marketing generally only stimulates the eyes and ears.

However, recent scientific studies on neuromarketing prove that commercial messages have a greater impact if several senses are stimulated at the same time.

At DIOSS we can activate several senses using the right inks, making us pioneers in sensory marketing.

A few examples of sensory marketing inks:

• Scented ink (a wide range of scents is available)
• Tactile inks (puffing ink, sandpaper effect, structured lacquer etc.)
• Braille inks
• Matchbox inks

Contact our print consultants for more information.